Screens create colour with light using red, green and blue (RGB), while print creates colour with ink using cyan, magenta, yellow and black (CMYK). The two don't cover exactly the same range of colours.
Bright, glowing colours you see on a monitor — especially vivid blues, greens and oranges — can sit outside what ink can reproduce, so they shift slightly when printed. This is normal, not a fault.
To avoid surprises, we set artwork up in CMYK and, where an exact brand colour matters, we can match to a spot colour reference. If you supply your own files, exporting in CMYK gives the most predictable result.
When in doubt, ask us for a proof. Seeing colour on the actual stock is always more reliable than judging it on a screen.
Speak to our team