Construction · Print
Everstone Construction
A robust identity and print toolkit for a regional construction firm — built to communicate reliability, safety and scale across sites, vehicles and tenders.
Concept ProjectConstruction
Client
A regional construction and groundworks company (concept project — not a real client)
The Challenge
The company won work on reputation but looked far smaller than it was. Tender documents, site signage and workwear were inconsistent and undermined trust.
Goals & Objectives
- Project scale and dependability
- Unify site, vehicle and document branding
- Improve tender presentation
Research
We reviewed the sector's visual language — high-visibility, structural forms and no-nonsense typography.
Strategy
A confident, structural identity that reads as 'built to last', applied consistently from hard hat to header.
Creative Direction
Industrial and precise. Strong grid, structural marks, high-contrast palette.
Typography
A sturdy grotesk for headlines with a clean sans for documents.
Colour Palette
Midnight NavySafety OrangeSteel GreyWhite
Deliverables
Brand identitySite & hoarding signageVehicle graphics designWorkwearTender document templates
Print Applications
Site hoardingsFleet livery designEmbroidered workwearBranded stationery
Supporting Visuals
Intended Impact
A dependable, scalable identity system that makes the firm look every bit as capable as its portfolio.
Lessons Learned
Consistency across physical touchpoints (site, vehicle, document) is what builds trust in construction.