Health & Beauty · Packaging
Lumen Wellness
A premium packaging and 3D visualisation concept for a growing wellness brand preparing to move from online-only into retail.
Concept ProjectHealth & Beauty
Client
A growing wellness and skincare business (concept project — not a real client)
The Challenge
The brand needed retail-ready packaging and realistic visuals to present to stockists — without the cost of full production runs up front.
Goals & Objectives
- Create a calm, premium shelf presence
- Produce photoreal 3D visuals for stockists
- Design a scalable packaging system
Research
We studied minimal wellness aesthetics, sustainable materials and the language of calm.
Strategy
Quiet luxury — restraint, soft light and generous space — with 3D renders standing in for costly photography.
Creative Direction
Minimal and serene. Soft shadows, matte finishes, tactile paper.
Typography
A refined serif for the mark with a light sans for detail.
Colour Palette
Warm WhiteSageCharcoalEmber Orange
Deliverables
Packaging design3D bottle & box renderingLabel systemRetail-ready visuals
Print Applications
Skincare bottlesOuter cartonsProduct labelsInvestor & stockist decks
Supporting Visuals
Intended Impact
A calm, premium packaging system with photoreal visuals ready for retail conversations — before a single unit is produced.
Lessons Learned
3D visualisation lets small brands present at a premium level long before committing to production.