Retail · Branding
Maison Noir
A refined identity and print suite for an independent fashion boutique — elegant, editorial and unmistakably premium at an accessible production cost.
Concept ProjectRetail
Client
An independent boutique retailer (concept project — not a real client)
The Challenge
Compete with designer retailers on presentation while keeping print runs small and affordable.
Goals & Objectives
- Craft an editorial, premium identity
- Unify swing tags, cards and packaging
- Keep small-run printing affordable
Research
We explored editorial fashion layouts, monochrome contrast and tactile finishing.
Strategy
Confident minimalism — an ownable monogram, generous white space and a single accent.
Creative Direction
Editorial and monochrome with a warm accent and premium finishing.
Typography
A high-contrast display serif paired with a clean grotesk.
Colour Palette
Charcoal BlackBoneEmber OrangeSoft Grey
Deliverables
Brand identityBusiness cards & swing tagsPackagingLookbook print
Print Applications
Swing tagsTissue & bagsBusiness cardsSeasonal lookbooks
Supporting Visuals
Intended Impact
An editorial identity that punches well above the store's size — produced affordably in-house.
Lessons Learned
Premium finishing on a simple system delivers the biggest perceived-value lift for small retailers.